Metrics & Evaluation

All Available PR and Social Media Analytics

A list of the coverage and social media data points available within Releasd reports.

What Are Brand Keywords And How Are They Used?

A Brand Keyword is a company, campaign, product, service, person, event or any other entity that is being promoted by PR

Evaluation: Mentions

Show the number of times a Brand Keyword appeared across online coverage.

Evaluation: Sentiment

Measure the tone of specific Brand Keywords within coverage.

Evaluation: Prominence

Track the first Mention: whether it's in the headline, top, middle or bottom of an article.

Evaluation: Perception

Get on-demand reputation analysis - no need for costly surveys or focus groups.

Evaluation: Recall

Show the likelihood that your brands will be remembered after reading coverage.

Evaluation: Key Message Penetration

Prove that a your most important points have been successfully communicated.

Evaluation: Spokesperson Quote Inclusion

Track appearances of Spokesperson Quotes across all online coverage, even if the quotes are split within an article.

Measuring Attention: Attention Earned & Attention Cost Estimate (ACE)

Learn about our unique Attention metrics: what they are, how they are generated, and how to add them to a report

Get Analytics For Different Widgets/Sections Within The Same Report

Follow our guide to display data relating to specific coverage widgets with a page.

Online Coverage Metrics: Methodology

Find out how our automated metrics are generated.

Evaluation: Online Coverage Views by Source

Show the source of online coverage views: website, open social, or dark social

Evaluation: Online Coverage Over Time

Show online coverage in a timeline chart to spot key moments a glance.

Evaluation: Domain Authority

Visualise online coverage grouped by the Domain Authority of the publishing site.

Evaluation: Social Engagement of Online Coverage

Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact.

Evaluation: Facebook Reactions of Online Coverage

Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook.

Evaluation: Social Posts by Platform

Social posts split by the platform on which they appeared.

Evaluation: Social Posts Over Time

The number of Social Posts that were published, by date.

Evaluation: Social Post Reach by Platform

Show the followers of all social post authors, split by platform.

Evaluation: Social Post Likes by Platform

Show Likes of Social Posts, split by the source platform.

Evaluation: Social Post Comments by Platform

Show Comments on Social Posts, split by channel.

Evaluation: Social Post Shares by Platform

Show Shares of Social Posts, split by channel.

Evaluation: Social Post Views by Platform

Show views of Social Posts, split by channel.

Advanced Evaluation Features - In Summary

Ready to move beyond basic PR metrics and prove the impact your work? Introducing our new, cutting-edge analytics!

Evaluation: Backlinks

Track the inclusion of valuable backlinks across online coverage.