Metrics & Evaluation

Releasd: All Available Analytics

Releasd makes it possible for any PR team to prove the value of their work. Show how earned media captures attention at scale, impacts audiences and influences AI responses - all in one place.

What Are Brand Keywords And How Are They Used?

A Brand Keyword is a company, campaign, product, service, person, event or any other entity that is being promoted by PR

Evaluation: Mentions

Show the number of times a Brand Keyword appeared across online coverage.

Evaluation: Sentiment

Measure the tone of specific Brand Keywords within coverage.

Evaluation: Prominence

Track the first Mention: whether it's in the headline, top, middle or bottom of an article.

Evaluation: Perception

Get on-demand reputation analysis - no need for costly surveys or focus groups.

Evaluation: Recall

Show the likelihood that your brands will be remembered after reading coverage.

Evaluation: Key Message Penetration

Prove that a your most important points have been successfully communicated.

Evaluation: Spokesperson Quote Inclusion

Track appearances of Spokesperson Quotes across all online coverage, even if the quotes are split within an article.

Measuring Attention: Attention Earned & Attention Cost Estimate (ACE)

Learn about our unique Attention metrics: what they are, how they are generated, and how to add them to a report

Measure Sections within a Report [Regions, Tiers, Campaigns etc]

Follow our guide to display data relating to specific coverage widgets with a report.

Online Coverage Metrics: Methodology

Find out how our automated metrics are generated.

Evaluation: Online Coverage Views by Source

Show the source of online coverage views: website, open social, or dark social

Evaluation: Online Coverage Over Time

Show online coverage in a timeline chart to spot key moments a glance.

Evaluation: Domain Authority

Visualise online coverage grouped by the Domain Authority of the publishing site.

Evaluation: Social Engagement of Online Coverage

Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact.

Evaluation: Facebook Reactions of Online Coverage

Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook.

Evaluation: Social Posts by Platform

Social posts split by the platform on which they appeared.

Evaluation: Social Posts Over Time

The number of Social Posts that were published, by date.

Evaluation: Social Post Reach by Platform

Show the followers of all social post authors, split by platform.

Evaluation: Social Post Likes by Platform

Show Likes of Social Posts, split by the source platform.

Evaluation: Social Post Comments by Platform

Show Comments on Social Posts, split by channel.

Evaluation: Social Post Shares by Platform

Show Shares of Social Posts, split by channel.

Evaluation: Social Post Views by Platform

Show views of Social Posts, split by channel.

Advanced Evaluation Features - In Summary

Ready to move beyond basic PR metrics and prove the impact your work? Introducing our new, cutting-edge analytics!

Evaluation: Backlinks

Track the inclusion of valuable backlinks across online coverage.

Measuring the AI Influence of Your Coverage

Show how your accurate media coverage can influence AI responses.