Releasd makes it easy to showcase media coverage and social content - and now you can add rich, comprehensive analytics that prove the value of your PR results.
Below is a summary of what's available in the new Evaluation widget and upgraded Summary Metrics widget.
If you're interested in adding these analytics to your Releasd reports, please contact us at hello@releasd.com for a quote.
In addition to charts that visualise Coverage Views, Domain Authority, Social Engagements and more, you'll be able to demonstrate that PR is:
Raising brand awareness:
Mentions
Brand-Level Sentiment
Prominence (Headline, Top, Middle, Bottom)
Attention Earned (Hours)
Attention Cost Equivalence (£/$/€)
Impacting audiences:
Key Message Penetration
Spokesperson Quote Inclusion
Perception / Reputation Analysis
Brand Recall Score
Let's get started!
New Evaluation Widget
Online Coverage Views by Source
Show the source of online coverage views: website, open social, or dark social. Learn more.
Online Coverage Over Time
Show online coverage in a timeline chart to spot key moments a glance. Learn more.
Domain Authority
Visualise online coverage grouped by the Domain Authority of the publishing site. Learn more.
Social Engagement of Online Coverage
Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact. Learn more.
Facebook Reactions of Online Coverage
Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook. Learn more.
Mentions
Show the number of times a Brand Keyword appeared across online coverage. Learn more.
Prominence
Track the first mention: headline, top, middle or bottom of an article. Learn more.
Sentiment
Measure the tone of specific Brand Keywords within coverage. Learn more.
Perception
Get on-demand reputation analysis - no need for costly surveys or focus groups. Learn more.
Recall
Show the likelihood that your brands will be remembered after reading coverage. Learn more.
Key Message Penetration
Prove that a your most important points have been successfully communicated. Learn more.
Spokesperson Quote Inclusion
Track appearances of spokesperson quotes across all online coverage, even if the quotes are split within an article. Learn more.
Social Posts by Platform
Show social posts split by the platform on which they appeared. Learn more.
Social Posts Over Time
Show the number of Social Posts that were published, by date. Learn more.
Social Post Views by Platform
Show views of Social Posts, split by channel. Learn more.
Social Post Reach by Platform
Show the followers of all social post authors, split by platform. Learn more.
Social Post Comments by Platform
Show Comments on Social Posts, split by channel. Learn more.
Social Post Shares by Platform
Show Shares of Social Posts, split by channel. Learn more.
Social Post Likes by Platform
Show Likes of Social Posts, split by the source platform. Learn more.
Upgraded Summary Metrics Widget
In addition to the standard metrics provided in this widget, the following data points are now available.
Recall
The combined Recall score for all coverage added to a report, both overall and for specific Keywords. Learn more
Mentions
Total Mentions detected in all coverage added to a report, both overall and for specific Keywords. Learn more
Sentiment
The average Sentiment both overall and for specific Keywords. Learn more
Key Message Penetration
The total Key Message Penetration for all coverage added to a report. For example, if two Key Messages were tracked, and each one appeared in half of the coverage, the total would be 100% (ie all coverage included at least one Key Message). Learn more
Spokesperson Quote Inclusion
The total Spokesperson Quote Inclusion for all coverage added to a report. For example, if two Spokesperson Quotes were tracked, and each one appeared in half of the coverage, the total would be 100% (ie all coverage included at least one Spokesperson Quote). Learn more
Attention Earned
The total number of hours of focused attention earned by all coverage in a report. Learn more about Attention measurement
Attention Cost Equivalency (ACE) £/$/€
The media spend required to purchase ads that would receive the same amount of attention that was earned via PR. Learn more about Attention measurement
If you're interested in adding these analytics to your Releasd reports, please contact us at hello@releasd.com for a quote.