The Evaluation widget is arguably the most powerful in Releasd, because it helps PRs prove the value of their work.

 

 

 

Users can select from a range of charts which provide evidence that their efforts have raised brand awareness, impacted audiences and ultimately helped achieve overall objectives.

See a summary of all available charts below, then learn how to add them to a Releasd report.

 

1. A Summary of all Charts in the Evaluation widget

Note: For total figures presented in a visual infographic (Coverage Views, Print Circulation, Attention Earned, Social Post Engagements & more) please see the Summary Metrics widget.

 

Online Coverage Views by Source

Show the source of online coverage views: website, open social, or dark social. Learn more.

 

 

Online Coverage Over Time

Show online coverage in a timeline chart to spot key moments a glance. Learn more.

 

 

Domain Authority

Visualise online coverage grouped by the Domain Authority of the publishing site. Learn more.

 

 

Social Engagement of Online Coverage

Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact. Learn more.

 

 

Facebook Reactions of Online Coverage

Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook. Learn more.

 

 

Mentions

Show the number of times a Brand Keyword appeared across online coverage. Learn more.

 

 

Prominence

Track the first mention: headline, top, middle or bottom of an article. Learn more.

 

 

Sentiment

Measure the tone of specific Brand Keywords within coverage. Learn more.

 

 

Perception

Get on-demand reputation analysis - no need for costly surveys or focus groups. Learn more.

 

 

Recall

Show the likelihood that your brands will be remembered after reading coverage. Learn more.

 

 

Key Message Penetration

Prove that a your most important points have been successfully communicated. Learn more.

 

 

Spokesperson Quote Inclusion

Track appearances of spokesperson quotes across all online coverage, even if the quotes are split within an article. Learn more.

 

 

Social Posts by Platform

Show social posts split by the platform on which they appeared. Learn more.

 

 

Social Posts Over Time

Show the number of Social Posts that were published, by date. Learn more.

 

 

Social Post Views by Platform

Show views of Social Posts, split by channel. Learn more.

 

 

Social Post Reach by Platform

Show the followers of all social post authors, split by platform. Learn more.

 

 

Social Post Comments by Platform

Show Comments on Social Posts, split by channel. Learn more.

 

 

Social Post Shares by Platform

Show Shares of Social Posts, split by channel. Learn more.

 

 

Social Post Likes by Platform

Show Likes of Social Posts, split by the source platform. Learn more.

 

 

2. How to add Analytics to a Releasd report with the Evaluation Widget

i) First, add some Online Coverage to your report

Drag on the Online Coverage widget and enter some URLs.

You can learn how to do this here.

ii) Add an Evaluation widget to your report

You can find this in the Toolbar.

 

 

iii) Click 'Add Evaluation'

 

 

And then 'Add charts':

 

 

iv) Select from a range of charts, and then add your chosen ones to the widget

 

 

v) Some charts can be customised

Follow the specific guides linked from each chart above for instructions.

 

vi) Save the widget when done

The selected charts will scroll through the widget.