Welcome to the Mentions deep dive article. Below, we cover:

  1. Mentions Overview & Use Cases
  2. How we Measure Mentions
  3. How to add a Mentions Chart (Evaluation Widget)
  4. How to add Total Mentions (Summary Metrics Widget)

1. Mentions Overview & Use Cases

Raising brand awareness is a fundamental aspect of PR. Without awareness, it's impossible to communicate effectively.

The more frequently a brand is mentioned within editorial coverage, the more likely it is to make an impact on the target audience, and stay front-of-mind.

 

 

Why Mentions is useful

PRs use Mentions to:

  • Prove that they have raised brand awareness and infer likely impact on audiences
  • Compare the performance of different Brand Keywords side-by-side
  • Make more informed decisions about story development and placement going forward

 

2. How we Measure Mentions

The process of detecting mentions works as follows:

  • Online coverage is added to a Releasd report
  • Our systems read the coverage and look for appearances of the Brand Keywords that you provide
  • Each Mention is captured and plotted on a bar chart

Brand Keywords can be mentioned more than once in an article, so the number of Mentions may exceed the total article count. 

 

3. How to add a Mentions Chart (Evaluation Widget)

i) First, add some Online Coverage to your report

Drag on the Online Coverage widget and enter some URLs.

You can learn how to do this here.

ii) Add an Evaluation widget to your report

You can find this in the Toolbar.

 

 

iii) Click 'Add Evaluation'

 

 

And then 'Add charts':

 

 

iv) Select the chart, and then add it to the widget

 

 

v) Manage Brand Keywords

A Brand Keyword in this context refers to the specific entity that has been promoted through PR - such as a company, campaign, product, service, person or event. 

It's what you expect to appear in your media coverage, and what will be evaluated in your report.

Brand Keywords must be spelled accurately, but are not case sensitive.

Examples of Brand Keywords:

✅ Adobe Acrobat or adobe acrobat (a product, using upper or lower case letters)

✅ Levi’s (a brand including the correct apostrophe)

✅ Dreamforce (an event)

✅ Jensen Huang (a person)

Avoid misspellings, Key Messages, Quotes or Backlinks!

❌ Levis (a brand without the correct apostrophe)

❌ Sales of hot sauces grew by 30% last year (Key Message)

❌ "This is a unique collaboration between two brands and we are delighted with the results" (Spokesperson Quote)

❌ www.example.com (Backlink)

If you have any questions about how to use Brand Keywords correctly, drop us a line at support@releasd.com!

Adding Brand Keywords to a chart:

 



  1. New Brand Keywords can be added here
  2. Brand Keywords that have been selected for analysis in this chart will appear here
  3. Brand Keywords that have been selected in other charts in this report are shown here.
    Note: When Brand Keywords are added to any chart in a report, they count towards the quota that can be analysed in a single report - and are displayed here. If you have reached your quota, you will see a warning and can either delete a Brand Keyword, or upgrade
  4. Recently analysed Brand Keywords are displayed here

vi) Optional: add a caption, reorder or delete the chart

 

 

vii) Finally, click 'Done' to save the widget

The chart will automatically update as you add online coverage to the report.

 

 

4. How to add Total Mentions (Summary Metrics Widget)

The Summary Metrics widget displays total figures in a visual infographic.

 

 

i) Add a Summary Metrics widget to your report

You can find this in the Toolbar.

Click to open the widget and add metrics.

 

 

ii) Scroll to the Online Coverage section

Select the total Metrics you'd like to add. Options include Mentions by Brand Keyword and total Mentions.

 

 

iii) Save the widget

Once added, click to save the widget. Metrics will automatically update alongside evaluation.