This article covers every data point that is currently available to Releasd users, along with key visualisation options.
Core Measurement Package
Core PR & Social Media Measurement
Leverage popular metrics like Reach, UVM, Coverage Views and Domain Authority - all based on accurate online coverage added to a report.
Demonstrate the power of social with automated analysis of LinkedIn, YouTube, Instagram, TikTok, Facebook and X.
Include Print, TV and Audio analytics.
Create custom KPIs for bespoke reporting and measurement.
Online Coverage
Total Pieces of Online Coverage
Definition:
The sum of all online articles in a report
Source:
Automatically calculated from unique article URLs
Presentation options:
Report total
Summary metric + spreadsheet download
Monthly Website Visits (Reach)
Definition:
Total website visits in a month (sessions)
Also known as Opportunities to See (OTS)
Source:
via Similarweb using the most recently available data
Presentation options:
Per article and report total
Inline with article + summary metric + spreadsheet download
Monthly Website Unique Visitors (UVM)
Definition:
How many unique individuals have visited the publishing website in a month (will therefore be a lower figure than Reach)
Source:
via Similarweb using the most recently available data
Presentation options:
Per article and report total
Inline with article + summary metric + spreadsheet download
Domain Authority
Definition:
A score (0-100) that predicts how well a website will rank on search engine results pages based on its authority
B2B campaigns may lean towards lower scores as they tend to target smaller, niche sites
Source:
via MOZ
Presentation options:
Per article and report average
Inline with article + summary metric + bar chart + spreadsheet download
Website Average Visit Duration
Definition:
The average visit time for a website: a good proxy for quality
Source:
via Similarweb using the most recently available data
Presentation options:
Inline with article + spreadsheet download
Website Popularity over Time
Definition:
The Reach figure plotted over the past three months, showing general traffic trends
Source:
via Similarweb using the most recently available data
Presentation options:
Per article
Inline with article
Coverage Views
Definition:
The number of times an article has been seen, both on the publishing website and across social media feeds (if shared)
Often much lower than website Reach or UVM figures, but more realistic
Source:
Proprietary: learn about the methodology for Coverage Views here
Presentation options:
Per article and report total
Inline with article + summary metric + pie chart + spreadsheet download
Coverage Views from the Website
Definition:
The number of times the specific article will have been seen on the publishing website
Source:
Proprietary: learn about the methodology for Coverage Views here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Coverage Views on Open Social
Definition:
The number of times the specific article will have been seen on Facebook, X, Reddit and Pinterest which have APIs and are therefore 'Open'
Source:
Proprietary: learn about the methodology for Coverage Views here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Coverage Views on Dark Social
Definition:
The number of times the specific article will have been seen on LinkedIn, WhatsApp and all other platforms which do not have APIs and are therefore 'Dark'.
Source:
Proprietary: learn about the methodology for Coverage Views here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Social Engagements
Definition:
How many Engagements the article received on social media channels
This only populates if the article has been shared
Source:
Proprietary: learn about the methodology for Social Engagements here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Facebook Engagements / Reactions
Definition:
How many Engagements the article received on Facebook, including Reactions (Love, Wow, Angry etc) which are a good proxy for Sentiment
This only populates if the article has been shared
Source:
Proprietary: learn about the methodology for Social Engagements here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
X Engagements
Definition:
How many Engagements the article received on X
This only populates if the article has been shared
Source:
Proprietary: learn about the methodology for Social Engagements here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Pinterest Engagements
Definition:
How many Engagements the article received on Pinterest
This only populates if the article has been shared
Source:
Proprietary: learn about the methodology for Social Engagements here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Dark Social Engagements
Definition:
How many Engagements the article received on Dark Social channels
This only populates if the article has been shared
Source:
Proprietary: learn about the methodology for Social Engagements here
Presentation options:
Per article and report total
Inline with article + summary metric + bar chart + spreadsheet download
Coverage over Time
Definition:
Coverage plotted over day/month/year
Source:
Based on published date for each article
Presentation options:
Line chart
Social Media
Total Social Posts
Definition:
The sum of all social posts in a report
Source:
Automatically calculated from unique social post URLs
Presentation options:
Report total
Summary metric + pie chart comparing platforms + spreadsheet download
Definition:
Followers, Likes, Comments and Reposts for LinkedIn posts added to a report
Source:
Sourced via proprietary method
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
Instagram
Definition:
Followers, Comments, Likes and Views for Instagram posts added to a report
Source:
Fetched from platform API
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
YouTube
Definition:
Subscribers, Comments, Likes and Views for YouTube posts added to a report
Source:
Fetched from platform API
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
Facebook
Definition:
Followers, Comments, Shares, Likes, Reactions and Views for Facebook posts added to a report
Source:
Fetched from platform API
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
TikTok
Definition:
Followers, Comments, Diggs (Likes), Shares and Plays for TikTok posts added to a report
Source:
Fetched from platform API
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
X
Definition:
Followers, Replies, Reposts, Likes and Views for X posts added to a report
Source:
Fetched from platform API
Presentation options:
Per post and report total
Inline with post + summary metrics + pie chart comparing platforms + spreadsheet download
Social Posts over Time
Definition:
Social posts plotted over day/month/year
Source:
Based on published date for each post
Presentation options:
Line chart
Print Coverage
Total Pieces of Print Coverage
Definition:
The sum of all print articles in a report
Source:
Automatically calculated from unique print coverage pieces
Presentation options:
Report total
Summary metric + spreadsheet download
Circulation
Definition:
The circulation of print coverage pieces within a report
Source:
Manually added by users upon creation of Publication
Saved to account
Selected from drop down for easy reuse
Presentation options:
Per article and report total
Inline with article + summary metric + spreadsheet download
TV Coverage
Total Pieces of TV Coverage
Definition:
The sum of all TV clips in a report
Source:
Automatically calculated from unique TV clips added to report
Presentation options:
Report total
Summary metric + spreadsheet download
Viewership
Definition:
The viewership of TV clips within a report
Source:
Manually added by users per clip
Presentation options:
Per article and report total
Inline with clip + summary metric + spreadsheet download
Audio (Radio/ Podcast) Coverage
Total Pieces of Audio Coverage
Definition:
The sum of all audio clips in a report
Source:
Automatically calculated from unique audio clips added to report
Presentation options:
Report total
Summary metric + spreadsheet download
Listenership
Definition:
The listenership of audio clips within a report
Source:
Manually added by users per clip
Presentation options:
Per article and report total
Inline with clip + summary metric + spreadsheet download
Custom Metrics / Charts
Custom Metric
Definition:
Specific metric, KPI or PR activity not native to Releasd
Source:
User via Summary Metrics widget
Presentation options:
Custom metric created in Summary Metrics widget in Releasd
Custom Interactive Chart
Definition:
Bespoke chart or graph based on dataset not native to Releasd
Source:
User generated via Datawrapper
Presentation options:
Embed code pasted into Embed widget in Releasd
Static Chart / Graph from Third Party
Definition:
Static chart or graphical data that exists in an external platform
Source:
Media monitoring or similar service
Presentation options:
Uploaded as image to Images widget in Releasd
Impact Measurement Package
Audience Impact Measurement
Move beyond volume and measure what matters.
Show how coverage is moving audiences from awareness to consideration with powerful analytics including Mentions, accurate Sentiment, Prominence, Key Message Penetration and Brand Recall.
Measure how effectively earned coverage captures attention - without any media spend required - with Attention Earned and ACE.
Learn more about Brand Keywords which are referenced in many of the analytics below.
Mentions
Definition:
The number of times that a Brand Keyword is detected in online coverage
Useful for measuring brand visibility
Source:
Learn more about Mentions
Presentation options:
Per article and report total
Summary metric + vertical bar chart + spreadsheet download
Prominence
Definition:
Tracks the first appearance of a Brand Keyword: headline, top, middle or bottom of an article
Useful for measuring brand visibility
Source:
Learn more about Prominence
Presentation options:
Per article and report average
Summary metric + horizontal bar chart + spreadsheet download
Sentiment ✨
Definition:
Measures the tone of coverage in relation to a Brand Keyword
Uses AI to achieve this with a high degree of accuracy, unlike traditional tools
For example if an article is negative, but the brand is mentioned positively within it, sentiment will be positive
Source:
Learn more about Sentiment
Presentation options:
Per article and report average
Summary metric + vertical bar chart + spreadsheet download
Perception ✨
Definition:
Perception analysis is equivalent to having a focus group or survey at your disposal
Provides insights into how a Brand will likely be perceived by its audience based purely on the coverage in a report
AI generates five descriptors: PR teams can compare with target market positioning and tweak strategy if necessary
Source:
Learn more about Perception
Presentation options:
Per article and report average
Summary metric + horizontal bar chart + spreadsheet download
Key Message Penetration ✨
Definition:
Detects presence of key messages added by the user
Proves that PR team is effectively communicating with audiences via earned media
Uses AI to comprehend the essence of each message - reads coverage to gauge whether present, even if worded differently or simply present through general tone of piece
Source:
Learn more about Key Message Penetration
Presentation options:
Per article and report
Summary metric + vertical bar chart + spreadsheet download
Spokesperson Quote Inclusion ✨
Definition:
Detects presence of spokesperson quotes added by the user
Proves that PR team is effectively communicating with audiences via earned media
Is effective even if only a fragment of a quote is present
Source:
Learn more about Spokesperson Quote Inclusion
Presentation options:
Per article and report
Summary metric + vertical bar chart + spreadsheet download
Recall ✨
Definition:
Measures likely memorability of a Brand Keyword
Demonstrates lasting impact of coverage, highlighting potential for audience consideration and action at a later date
Based on three key inputs: Mentions, Prominence and Sentiment
Source:
Learn more about Recall
Presentation options:
Per article and report
Summary metric + vertical bar chart + spreadsheet download
The combined Recall score for all coverage added to a report, both overall and for specific Keywords. Learn mor
Backlinks
Definition:
Measures the number of articles that include a link back to a webpage provided by the user
Also detects total backlinks across coverage (e.g. may be more than one link per article)
Is able to capture links even if they pass through an affiliate
Source:
Learn more about Backlinks
Presentation options:
Per article and report
Summary metric + vertical bar chart + spreadsheet download
Attention Measurement
Releasd is the home of attention measurement in PR.
Award winning metrics like Attention Earned and Attention Cost Estimate (ACE) demonstrate the unique pulling power of earned media, whilst putting an end to AVE once and for all.
Attention Earned
Definition:
Underpinned by groundbreaking eye-tracking research, Releasd will calculate how many hours of focused attention that your online coverage has captured
This metric demonstrates the ability of earned media to harness audience attention at scale
Source:
Learn more about Attention Earned
Presentation options:
Per article and report total
Summary metric + spreadsheet download
Attention Cost Estimate (ACE)
Definition:
Show how much media budget would be required to capture the same amount of attention as your earned coverage
Based on robust research and published data, this metric proves the power of PR to capture attention - without any spend
Our most popular metric, ACE has provided a credible, modern alternative to the much derided AVE
Source:
Learn more about ACE
Presentation options:
Per article and report total
Summary metric (£/$/€)+ spreadsheet download
Section Specific Measurement
Section measurement is a powerful feature for PR teams who want to analyse different regions, tiers, campaigns or timescales in a single report.
Section measurement
Definition:
Ability to analyse specific widgets within a report
Presentation options:
Summary metrics + charts & graphs
Influence Measurement Package
Earned Media AI Measurement
Unlike other GEO platforms, Releasd uses your accurate coverage as the starting point - demonstrating how earned media influences AI responses.
Read our full AI measurement methodology.
AI Impact: Coverage Analysis
Definition:
See comprehensive evaluation of every article in your report from an AI suitability point of view
Based on an automatically generated suite of relevant prompts, Releasd provides vital insights into the reasons why your coverage does - or does not - lend itself to being used in AI responses
Coverage is graded based on key quality factors, and whether the content can be accessed by major AI services
Source:
Learn more about Coverage Analysis
Presentation options:
Per article and report total
Table
AI Impact: AI Impact Score
Definition:
The overall likelihood that all online coverage in a report will influence AI responses
An average of the AI Impact Scores for each individual article
The score itself combines Quality (i.e. the relevance and readability of an article) and Accessibility (i.e. whether the coverage can actually be accessed by AI models - some publishers simply block them)
Source:
Learn more about AI Impact Score
Presentation options:
Per article and report total
Summary metric + dial + spreadsheet download
AI Impact: Top Prompts
Definition:
Releasd automatically generates a list of realistic, relevant prompts that are used to gauge the likely impact of your coverage
View these prompts, split into two segments - Non-Branded and Branded - broadly reflecting two stages of the audience journey (awareness and consideration)
Source:
Learn more about Top Prompts
Presentation options:
Per article and report total
Table + spreadsheet download
AI Impact: Branded vs Non-Branded Prompts
Definition:
Non-Branded prompts don't include the brand name and are most commonly used for early research
Branded prompts do, and are most commonly used when gaining more specific information
This dataset shows an overall score for both stages, providing a greater understanding of how your coverage is likely to influence AI responses
Source:
Learn more about Branded vs Non-Branded Prompts
Presentation options:
Per article and report total
Summary metric + table + spreadsheet download
AI Impact: Article Quality
Definition:
An article that includes clear information that precisely answers an AI user's prompt will be selected over one that is vague or irrelevant
This is represented by the Article Quality Score
Source:
Learn more about Article Quality
Presentation options:
Per article and report total
Summary metric + dial + spreadsheet download
AI Impact: Article Accessibility
Definition:
The impact of any given article on AI responses is affected by how easily it can be crawled by AI bots
Some publishers are happy for their content to be used by AI models, while others are not
In some cases, certain AI bots are blocked but others are allowed
The AI Impact: Article Accessibility chart shows the overall visibility for all online coverage in a report
Source:
Learn more about Article Accessibility
Presentation options:
Per article and report total
Summary metric + dial + spreadsheet download
AI Impact: Article Quality vs Accessibility
Definition:
Chart shows Quality vs Accessibility at a glance to quickly determine high and low performers
Icons can be clicked on to see further article and publisher details
Source:
Learn more about Article Quality vs Accessibility
Presentation options:
Per article and report total
Scatter graph
Data Visualisation Options
Releasd enables PR teams to scale measurement up and down on a report-by-report basis, in order to cater to any given audience.
Included are a range of data visualisation and export options.
Coverage Widgets
Releasd showcases online, social, print and broadcast coverage alongside a range of related metrics.
Online Coverage widget
Print, Audio, Social and TV coverage widgets
Summary Metrics Widget
Specific metrics, totals and custom KPIs can be presented in a highly visual, infographic style.
Each component consists of an icon, data point and description.
Learn more about the Summary Metrics widget.
Example of the Summary Metrics widget
Charts & Graphs Widget
With over 25 powerful visualisations, the Charts & Graphs widget provides a range of options for PR teams looking to demonstrate ROI.
Learn more about the Charts & Graphs widget.
A selection of visualisations from the Charts & Graphs widget
Embed Widget (For Custom Interactive Charts)
Any dataset that is not native to Releasd can be visualised in a third party tool like Datawrapper, and embedded within a report.
