Releasd provides a range of automated and semi-automated PR and social media metrics.
Here's a comprehensive list of what's currently available in the platform.
We'll cover:
- Online Coverage Widget
- Social Posts Widget
- Print Coverage Widget
- Evaluation Widget
- Summary Metrics Widget
1. Online Coverage Widget
Add links to this widget to display online articles with associated metrics. Learn more.
For each piece of coverage, the widget will automatically fetch:
- Monthly Website Visits (Reach)
- How many times the publishing website has been visited in a month (ie total page loads for that site)
- How many times the publishing website has been visited in a month (ie total page loads for that site)
- Monthly Website Unique Visitors (UV)
- How many unique individuals have visited the publishing website in a month (will therefore be a lower figure than Reach)
- How many unique individuals have visited the publishing website in a month (will therefore be a lower figure than Reach)
- Website Domain Authority
- A score (0-100) that predicts how well a website will rank on search engine results pages
- B2B campaigns may lean towards lower scores as they tend to target smaller, niche sites
- Website Average Visit Duration
- The average visit time for a website: a good indicator of quality
- The average visit time for a website: a good indicator of quality
- Website Popularity over Time
- The Reach figure plotted over the past three months, showing general traffic trends
- The Reach figure plotted over the past three months, showing general traffic trends
- Total Coverage Views
- The number of times the specific article will have been seen, both on the publishing website and in social feeds
- Often much lower than website Reach or UV figures, but more realistic
- Learn about the methodology for Coverage Views here
- Coverage Views from the Website
- The number of times the specific article will have been seen on the publishing website
- The number of times the specific article will have been seen on the publishing website
- Coverage Views on Open Social
- The number of times the specific article will have been seen on Facebook, X, Reddit and Pinterest which have APIs and are therefore 'Open'
- Learn more about Open/Dark social here
- Coverage Views on Dark Social
- The number of times the specific article will have been seen on LinkedIn, WhatsApp and all other platforms which do not have APIs and are therefore 'Dark'.
- Learn more about Open/Dark social here
- Total Social Engagements
- How many Engagements the article received on social media channels
- This only populates if the article has been shared in the first place
- Learn about how we detect Shares and Engagements here
- Facebook Engagements / Reactions
- How many Engagements the article received on Facebook, including Reactions (Love, Wow, Angry etc) which are a good proxy for Sentiment
- How many Engagements the article received on Facebook, including Reactions (Love, Wow, Angry etc) which are a good proxy for Sentiment
- X Engagements
- How many Engagements the article received on X
- How many Engagements the article received on X
- Pinterest Engagements
- How many Engagements the article received on Pinterest
- How many Engagements the article received on Pinterest
- Dark Social Engagements
- How many Engagements the article received on Dark Social channels
- Learn more about Open/Dark social here
2. Social Posts Widget
Add links to this widget to display live social posts. Learn more.
For each social post added, the widget will automatically fetch the metrics below.
Users can upload screenshots or video clips for Stories and add metrics manually.
- Followers
- Comments
- Likes
- Views
YouTube
- Subscribers
- Comments
- Likes
- Views
- Followers
- Comments
- Shares
- Likes
- Reactions
- Views
- Followers
- Likes
- Comments
- Reposts
TikTok
- Followers
- Comments
- Diggs
- Shares
- Plays
X
- Followers
- Replies
- Reposts
- Likes
- Views
3. Print Coverage Widget
Upload PDFs or images to this widget to display print articles. Learn more.
For each piece of coverage, the widget will display:
- Circulation
- Manually entered, then saved to account database for easy re-use
4. Evaluation Widget
Create charts and graphs that prove the impact of your PR results. Learn more.
Online Coverage
- Online Coverage Views by Source
-
Show the source of online coverage views: website, open social, or dark social. Learn more about Open/Dark social here
-
- Online Coverage Over Time
-
Show online coverage in a timeline chart to spot key moments a glance. Learn more
-
- Domain Authority
-
Visualise online coverage grouped by the Domain Authority of the publishing site. Learn more
-
- Social Engagement of Online Coverage
- Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact. Learn more
- Show Social Engagements of online coverage, broken down by platform, to prove that your story made an impact. Learn more
- Facebook Reactions of Online Coverage
- Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook. Learn more
- Show social sentiment with a breakdown of user Reactions to all online coverage that was shared to Facebook. Learn more
- Mentions
-
Show the number of times a Brand Keyword appeared across online coverage. Learn more
-
- Prominence
- Track the first mention: headline, top, middle or bottom of an article. Learn more
- Track the first mention: headline, top, middle or bottom of an article. Learn more
- Sentiment
-
Measure the tone of specific Brand Keywords within coverage. Learn more
-
- Perception
-
Get on-demand reputation analysis - no need for costly surveys or focus groups. Learn more
-
- Recall
-
Show the likelihood that your brands will be remembered after reading coverage. Learn more
-
- Key Message Penetration
-
Prove that a your most important points have been successfully communicated. Learn more
-
- Spokesperson Quote Inclusion
- Track appearances of spokesperson quotes across all online coverage, even if the quotes are split within an article. Learn more
Social Media
- Social Posts by Platform
-
Show social posts split by the platform on which they appeared. Learn more
-
- Social Posts Over Time
-
Show the number of Social Posts that were published, by date. Learn more
-
- Social Post Views by Platform
-
Show views of Social Posts, split by channel. Learn more
-
- Social Post Reach by Platform
-
Show the followers of all social post authors, split by platform. Learn more
-
- Social Post Comments by Platform
-
Show Comments on Social Posts, split by channel. Learn more
-
- Social Post Shares by Platform
-
Show Shares of Social Posts, split by channel. Learn more
-
- Social Post Likes by Platform
-
Show Likes of Social Posts, split by the source platform. Learn more
-
5. Summary Metrics Widget
This widget displays totals of online, social and print coverage within a report. Learn more.
Overall Totals
- Total Pieces of Coverage (Online & Print)
- Adds up all of the online and print coverage added to a report
- Adds up all of the online and print coverage added to a report
- Total Pieces of Online Coverage
- Adds up all of the online coverage added to a report
- Adds up all of the online coverage added to a report
- Total Pieces of Print Coverage
- Adds up all of the print coverage added to a report
- Adds up all of the print coverage added to a report
- Total Social Posts
- Adds up all of the social posts added to a report
Online Coverage
- Total Pieces of Online Coverage
- Adds up all of the online coverage added to a report
- Adds up all of the online coverage added to a report
- Total Monthly Website Visits (Reach)
- How many times all of the publishing websites in a report have been visited in a month (ie total page loads for those sites)
- How many times all of the publishing websites in a report have been visited in a month (ie total page loads for those sites)
- Total Monthly Unique Website Visitors
- How many unique individuals have visited all publishing websites in a report in a month (will therefore be a lower figure than Total Monthly Website Visits (Reach))
- How many unique individuals have visited all publishing websites in a report in a month (will therefore be a lower figure than Total Monthly Website Visits (Reach))
- Average Domain Authority
- DA is a score (0-100) that predicts how well a website will rank on search engine results pages; this metric averages DA for publishing websites across the whole report
- DA is a score (0-100) that predicts how well a website will rank on search engine results pages; this metric averages DA for publishing websites across the whole report
- Total Online Coverage Views
- The combined number of times all articles within a report will have been seen, both on websites and in social feeds
- Learn about the methodology for Coverage Views here
- Online Coverage Views on Websites
- The total number of times all articles in a report will have been seen on the original publishing websites
- The total number of times all articles in a report will have been seen on the original publishing websites
- Online Coverage Views on Social
- The total number of times all articles in a report will have been seen in Open and Dark social platform feeds
- Learn more about Open/Dark social here
- Online Coverage Views on Open Social
- The total number of times all articles in a report will have been seen in Open social platform feeds
- Learn more about Open/Dark social here
- Online Coverage Views on Dark Social
- The total number of times all articles in a report will have been seen in Dark social platform feeds
- Learn more about Open/Dark social here
- Social Engagements of Online Coverage
- The total number of social engagements received by all coverage in a report (if shared)
- The total number of social engagements received by all coverage in a report (if shared)
- Social Shares of Online Coverage
- The total number of times all coverage in a report was shared
- The total number of times all coverage in a report was shared
- Open Social Shares of Online Coverage
- The total number of times all coverage in a report was shared to Open social platforms
- Learn more about Open/Dark social here
- Dark Social Shares of Online Coverage
- The total number of times all coverage in a report was shared to Dark social platforms
- Learn more about Open/Dark social here
- Facebook Shares of Online Coverage
- The total number of times all coverage in a report was shared to Facebook
- The total number of times all coverage in a report was shared to Facebook
- Facebook Likes of Online Coverage
- The total number of times all coverage in a report was Liked on Facebook
- The total number of times all coverage in a report was Liked on Facebook
- Facebook Comments of Online Coverage
- The total number of times all coverage in a report was commented on on Facebook
- The total number of times all coverage in a report was commented on on Facebook
- Facebook Reactions of Online Coverage
- The total number of times all coverage in a report was Reacted to on Facebook
- The total number of times all coverage in a report was Reacted to on Facebook
- X Shares of Online Coverage
- The total number of times all coverage in a report was shared to X
- The total number of times all coverage in a report was shared to X
- Pinterest Shares of Online Coverage
- The total number of times all coverage in a report was shared to Pinterest
- The total number of times all coverage in a report was shared to Pinterest
- Recall
- The combined Recall score for all coverage added to a report, both overall and for specific Keywords. Learn more
- The combined Recall score for all coverage added to a report, both overall and for specific Keywords. Learn more
- Mentions
- Total Mentions detected in all coverage added to a report, both overall and for specific Keywords. Learn more
- Total Mentions detected in all coverage added to a report, both overall and for specific Keywords. Learn more
- Sentiment
- The average Sentiment both overall and for specific Keywords. Learn more
- The average Sentiment both overall and for specific Keywords. Learn more
- Key Message Penetration
- The total Key Message Penetration for all coverage added to a report
- For example, if two Key Messages were tracked, and each one appeared in half of the coverage, the total would be 100% (ie all coverage included at least one Key Message)
- Learn more
- Spokesperson Quote Inclusion
- The total Spokesperson Quote Inclusion for all coverage added to a report
- For example, if two Spokesperson Quotes were tracked, and each one appeared in half of the coverage, the total would be 100% (ie all coverage included at least one Spokesperson Quote)
- Learn more
- Attention Earned
- The total number of hours of focused attention earned by all coverage in a report
- Learn more about Attention measurement
- Attention Cost Equivalency (ACE) £/$/€
- The media spend required to purchase ads that would receive the same amount of attention that was earned via PR
- Learn more about Attention measurement
Print Coverage
- Total Pieces of Print Coverage
- Adds up all of the print coverage added to a report
- Adds up all of the print coverage added to a report
- Total Print Coverage Circulation
- Adds up the circulations of all print coverage added to a report
Social Posts
- Total Social Posts
- Total Social Post Views
- Total Social Post Followers
- Total Social Post Likes
- Total Social Post Comments
- Total Social Post Shares
- Total Instagram Posts
- Total Instagram Followers
- Total Instagram Comments
- Total Instagram Likes
- Total Instagram Views
- Total YouTube Posts
- Total YouTube Subscribers
- Total YouTube Comments
- Total YouTube Likes
- Total YouTube Views
- Total Facebook Posts
- Total Facebook Followers
- Total Facebook Comments
- Total Facebook Shares
- Total Facebook Likes
- Total Facebook Reactions
- Total Facebook Views
- Total LinkedIn Posts
- Total LinkedIn Followers
- Total LinkedIn Likes
- Total LinkedIn Comments
- Total LinkedIn Reposts
- Total TikTok Posts
- Total TikTok Followers
- Total TikTok Comments
- Total TikTok Diggs
- Total TikTok Shares
- Total TikTok Plays
- Total X Posts
- Total X Followers
- Total X Replies
- Total X Reposts
- Total X Likes
- Total X Views
Can't find what you're looking for?