20 minute webinar: Introducing Online Coverage Metrics.

Releasd is a powerful tool for communicators looking to showcase their activity in a visual, digestible format.

When online articles are added, the platform provides a suite of automated metrics to demonstrate how successful each piece has been:

 

 

Releasd can also calculate totals and averages for all coverage uploaded:

 

 

In addition, users can add an unlimited number of completely bespoke metrics:

 

 

This article summarises the automated metrics available.

Please review our methodology for in in-depth explanation as to how these metrics are generated.

 

Contents

1. Metrics for Online Coverage
         1.1. Website Visits
         1.2. Coverage Impressions
         1.3. Social Engagement
2. Summary Metrics
         2.1. Automated Summary Metrics

 

1. Metrics for Online Coverage

 

Releasd provides a raft of automated metrics for individual pieces of online coverage.

The metrics below are available via the Online Coverage & Metrics widget. Learn how to use the widget here.

 

1.1. Website Visits

 

 

Website Visits

This is an estimate of the total number of visits that a publishing website receives in a month, provided by SimilarWeb

Domain Authority

A score developed by Moz that predicts how well a website will rank on search engine result pages. Ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Bounce Rate

The percentage of visitors who viewed only one page, then left the website. The lower the percentage, the better. 

Visits Last 3 Months

A trendline that plots the relative number of visits to the website over time. 

Average Visit Duration

The average amount of time spent on the website per visit. The higher the better.

 

1.2. Coverage Impressions

 

 

Coverage Impressions shows how many times an article is likely to been seen both on the publishing website and across all social media platforms.

 

Coverage Impressions

This groundbreaking new metric estimates the number of times a specific article will be seen both on the publishing website and across social media platforms (if it's been shared).

The Website

An estimate of the number of times a piece of coverage will be viewed on the publishing website.

Open Social

An estimate of the number of times a piece of coverage will be seen on open social media platforms (Facebook, Twitter & Pinterest, which provide sharing data via an API).

Dark Social

An estimate of the number of times a piece of coverage will be seen on dark social platforms (e.g. Linkedin, WhatsApp, Facebook Messenger and others which do no provide data via an API).

 

Please review our methodology for in in-depth explanation as to how these metrics are generated.

 

1.3. Social Engagement

 

 

Social Engagement

The Social Engagement metric can be broken down as follows:

  • The total number of shares, likes, comments and reactions that the piece of coverage achieved on Facebook, plus
  • The total number of shares that the piece of coverage achieved on Twitter and Pinterest, plus
  • An estimate of the total number of shares that the piece of coverage achieved on dark social media such as Linkedin, WhatsApp and Facebook Messenger

Facebook

The total number of shares, likes, comments and reactions (if the article has received reactions, then reaction sentiment is also displayed).

Twitter

The total number of shares.

Pinterest

The total number of shares.

Dark Social

An estimate of the number of times an article has been shared on platforms like Linkedin, WhatsApp, Facebook Messenger and others.

 

Please review our methodology for in in-depth explanation as to how these metrics are generated.

 

2. Summary Metrics

 

The Summary Metrics widget calculates totals and averages based on the content within a Releasd report. Users can also add custom metrics. Learn how to use the Summary Metrics widget here.

 

1.1. Automated Metrics

 

 

Total Pieces of Coverage

The total number of pieces of Online Coverage and Print Coverage in all widgets.

Note: If a PDF has been uploaded to the Print Coverage widget, each slide of the PDF will count as one piece of coverage. Please use Custom Metrics if your would like to change the output.

Pieces of Online Coverage

The total number of articles in all Online Coverage widgets.

Pieces of Print Coverage

The total number of pieces of Print Coverage.

Note: If a PDF has been uploaded to the Print Coverage widget, each slide of the PDF will count as one piece of coverage. Please use Custom Metrics if your would like to change the output.

Total Monthly Website Visits

Adds the number of visits across all publishing websites. Also known as 'Reach' or 'Opportunities to See' / 'OTS'.

Average Domain Authority

Averages the Domain Authority across all publishing websites.

Total Online Coverage Impressions

Adds the number of online Coverage Impressions across publishing websites and social media platforms.

Coverage Impressions on Websites

Adds the number of online Coverage Impressions on publishing websites.

Coverage Impressions on Social

Adds the number of online Coverage Impressions on social media platforms.

Coverage Impressions on Open Social

Adds the number of online Coverage Impressions on Facebook, Twitter and Pinterest.

Coverage Impressions on Dark Social

Adds the number of online Coverage Impressions on all other social platforms, e.g. Linkedin, WhatsApp, Facebook Messenger etc.

Total Social Engagements

The number of shares, likes, comments and reactions on Facebook, plus shares on Twitter and Pinterest, plus dark social shares across all online coverage.

Total Social Shares

Adds the number of shares of all online coverage across open and dark social platforms.

Open Social Shares

Adds the number of shares of all online coverage on Facebook, Twitter and Pinterest.

Dark Social Shares

Adds the number of shares of all online coverage on all other social platforms, e.g. Linkedin, WhatsApp, Facebook Messenger etc.

Facebook Shares / Likes / Comments / Reactions

Adds each activity across all online coverage.

Twitter Shares

Adds the number of shares across all online coverage.

Pinterest Shares

Adds the number of shares across all online coverage.

 

Please review our methodology for in in-depth explanation as to how these metrics are generated.