Contents
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What is Releasd?
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Logging in to your Control Panel
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Adding Users
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Using Brands to Control Logos, Backgrounds, Colours & Fonts
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Creating a New Report + Using Templates
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Using The Report Builder + Adding Content
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Previewing a Report
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Sharing a Report
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Duplicating Existing Reports
1. What is Releasd?
If you're here, you're probably looking to prove the value of your PR results by showcasing coverage and analytics in a much more visual, professional way.
These step-by-step instructions will help you do just that.
First, let's have a look at an example of a Releasd report (you can see more examples here):
You control the branding, layout and content of your reports, and they work perfectly on any device.
2. Logging in to your Control Panel
Go to releasd.com/signin and enter your name, email and password.
Tip: If you haven’t got a Login yet, you’ll need to request one from your account Administrator.
3. Adding Users
Anyone who needs to create or edit a Releasd report requires their own Login.
Logins are managed from the Control Panel > Users tab.
Just click 'Add a New User' to set access rights and invite your colleagues into the account.
Read our full guide to managing users here.
4. Using Brands to Control Logos, Backgrounds, Colours & Fonts
All reports under a Brand share the same:
- Logo
- Background image / colour
- Fonts
- Colour scheme
You may want to create a Brand for a client, product line, campaign or event for example.
1. Click on the Brands tab
Then click 'Add a New Brand'.
2. Add branding elements
After giving the Brand a name, explore the side-bar on the right of the screen to edit the header, background and widget settings.
Read our full article about Brands.
5. Creating a New Report + The Templates Gallery
Now you've added a Brand, it's time to create your first report.
1. Click the Pages tab
Then 'Create a New Page'.
2. Pick a Brand
This will determine the look and feel of your report.
3. Start from an editable Template (recommended) or blank canvas
Select from a range of layouts; don't worry they can be edited to suit your needs in the Report Builder.
Read our guide to Report Templates here.
6. The Report Builder + Content Widgets
The Report Builder enables users to create highly customised reports by dragging, dropping and resizing. It couldn't be easier.
Watch our brief overview video to learn the basics, or read the full article.
Content Types
Click on the headers below to explore the different types of content that can be added to your reports.
The Header and Spacer widgets can be used to create sections and dividers respectively.
Add copy, for example a summary of your PR activity.
Create an infographic for granular and report-level metrics. Create custom KPIs.
Add charts and graphs that prove the value of your PR results:
Demonstrate that PR has raised brand awareness:
- Mentions, Brand-Level Sentiment, Prominence
- Attention Earned (Hours), Attention Cost Equivalence (£/$/€)
Prove that PR has impacted audiences:
- Key Message Penetration, Spokesperson Quote Inclusion
- Perception, Recall Score
Contact us to activate PR evaluation if this widget is not present in your account.
Paste URLs to quickly generate live snapshots of online articles with a raft of automated metrics.
Upload scans in the form of PDFs or images to create galleries of print coverage.
Showcase live posts and metrics from platforms including YouTube, Instagram, LinkedIn, Facebook & X.
Draw attention to comments from media influencers or event attendees.
Showcase product shots, event images or any other supporting imagery in a gallery.
Upload/embed broadcast coverage or promo content which can be played within the report.
Embed press releases, reports, coverage logs or any Word, PPT, PDF or Excel files.
Include links to other reports or any web page.
Add contact information, for example for the team who created the Page.
Embed content from third party platforms including audio, Google Maps or countdown clocks.
7. Previewing a Report
To see how your report will look to readers, click Preview in the Toolbar.
To preview a report from the Control Panel, select the Pages tab, the click Preview.
8. Sharing a Report
Reports can be shared via the Toolbar in the Builder.
Or go to the 'Pages' tab in the Control Panel.
1. Put the report live
Before a report can be shared, it must be put live. Switch the Share slider on.
This will also refresh the metrics within the report, so it's best to leave this step until last.
2. Select your method of sharing
- Share via link for a live, dynamic and visual format
- Embed widgets into a Gmail or Outlook message to share highlights within the body of your email
- Generate a PDF as a backup or hard copy
- Download a spreadsheet to get the raw data
- Or present full screen, ideal for face-to-face meetings
Read the full Sharing article here.
9. Saving Time by Duplicating an Existing Report
Once you've created a report that you're happy with, you can save time by duplicating it.
1. Go to the Pages tab, then click 'Duplicate'
2. Decide whether to keep the original content, or just the structure
- Keep the layout: This maintains the structure of the report, but strips out all of the content (e.g. coverage, stats etc). This is useful for monthly reports for example
- Keep layout & content: This maintains both the structure and the original content. Useful if you want to tweak a report for different audiences, for example one for Execs, another for Sales
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We hope you've found this guide useful. Have feedback or need help? Contact us at support@releasd.com or +44 (0) 20 3355 7459.