Here's how to add a new Brand:
1. Click on the Brands tab, then the blue 'Add a New Brand' button.
2. Add Brand Details
The first screen allows you to add a Brand name and an optional description, to help distinguish between Brands. (Neither appear in the final Pages - they're just for internal purposes.)
Next, customise the Look & Feel.
3. Set Look & Feel
Adjust the various options on this page such as the header details, colours, logo, background image and widget details to create a template for the page.
Click the 'Save and Preview' or 'Save and Finish' button to save.